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Communication plans, promotion and marketing
To ensure the success of your organisation or project, it is important to define your communications plan promote it in the right way to the right audience.
Your communications plan is an important document and will set out the ultimate goal of your promotions and the activities needed to achieve them.
Promotion is necessary for a number of reasons including: telling people and organisations about what you are doing; provoking interest in your work; building your customer base; letting people know what successess you have had and securing future funding.
Good promotion will also improve your reputation and influence and will increase your opportunities to grow and form new alliances and partnerships.
For promotion to be successful you will need to identify and prioritise promotional opportunities; develop objectives; use the most appropriate marketing techniques for your organisation and budget; deliver a concise and consistent message; and make sure you are delivering your message to those who you want to listen.
This section provides links to websites that give pointers and practical advice
on how to draw up and deliver a communication strategy, achieve successful promotion
and any relevant training available.