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Dealing with the media
There are many different ways to use the media to promote your activities, either by issuing press releases, writing features, listing your events or through paid for advertising.However, getting featured in the press in the way that you want is not always as easy as it may seem.
There are certain techniques that can help and this section provides links to websites that will explain how to come up with a media strategy, choose your media outlets, get coverage as you want it, ensure that your press releases get accepted and build good relationships with your local press.